👀 A Laundromat On Wheels??

What if laundromats came to you… sorted your colors, folded your delicates, and drove off without you lifting a single Tide pod?

No location rent 📍 & a new spin on a business that’s been working for decades!

Let’s break down exactly how you can start one, price it right, market it cleverly, and scale it like the crisp stacks of shirts you’ll be folding;)

🧺 What Is a Mobile Laundry Service (and Why People Love It)

Imagine a laundry fairy—but with wheels.

A mobile laundry business lets you pick up laundry at a client’s home, wash it onsite in your own equipment, fold it beautifully, and return it without ever entering their house. Think food truck, but for laundry.

Why it works:

• Busy professionals and moms don’t have time

• Laundromats can feel sketchy or time-consuming

• Housekeepers don’t always handle laundry well (wrong cycles, no separation, poor folding)

• Everyone loves the idea of "someone else doing it, the right way."

If you think it’s nonsense, check this business that’s already doing it

🚐 How to Start It (Without Spinning Out)

Start with a reliable van or SUV that you can outfit with:

• Foldable laundry tables or bins

• Hanging racks for wrinkle-prone clothes

• A power source and water line (if you’re doing washing onsite), or build a pickup & drop-off model and use a private laundry facility

You’ll need:

• Professional detergents + eco options

• A labeling system for each client

• Mesh garment bags

• Lint rollers, dryer sheets, bleach pens = finishing touches

• A booking platform like Square Appointments to keep it seamless

💰 What You’ll Spend Upfront

• Used van/truck or trailer: $5,000–$12,000

• Washer/dryer setup (if inside vehicle): $2,000–$6,000

• Branding wrap or decals: $300–$1,200

• Supplies + tools: $500

• Booking software: $0–$29/month (Square, Vagaro, or GlossGenius)

Total: ~$8K–$20K to start with full service. Or cheaper if you're just doing pickup/drop-off and washing at home.

💵 How to Price It for Profit

Your target: $40–$100 per load.
Break it down:

• Base rate: $1.75–$2.25/lb with 20–25 lb average = $45–$60

• Rush orders, eco detergents, or premium folding = upcharges

• Recurring plans: 1–2 pickups/week with discounted rate

• Add a membership model for stable monthly income

Compare to your competition: LaundryCare charges ~$50 per standard load and up to $90+ for larger orders.

Here’s how the Lorry Launderette charges:

📍 The Best Places to Run This Business

Target higher-income, time-strapped areas:

• Suburban neighborhoods near cities

• Apartment complexes with no in-unit laundry

• Business districts with drop-off lockers

• Areas with active mom groups or young professionals

Use tools like BestPlaces.net to find zip codes with your ideal demo.

🧼 How to Stand Out from Housekeepers & Laundromats

Your edge? You don’t just do laundry—you do it better:

• Color separation, fabric care, stain treatments = chef’s kiss

• Folded in color-coded stacks with dryer-fresh scent

• Never enter their house = privacy + convenience

• Wrapped in tissue with handwritten tag = luxury feel

Use Canva to design custom care cards or “thank you” slips for that boutique touch.

🎀 Branding It Cute (Because Moms Run the World)

Let’s be real: you’re not targeting frat bros. Your audience is moms, wives, and overbooked women who want fewer chores and more calm.

Name & aesthetic tips:

• Keep it playful but elegant: Folded & Fabulous, SoapCycle, The Laundry Cartel, Fresh AF

• Use soft colors and hand-drawn logos

• Add copy like: “We sort, separate, and deliver your sanity back.”

• Build an Instagram with laundry reels + before/after folds for that oddly satisfying vibe

We put together a concept for you already!

📣 How to Market It Without Burning Cash

• Post in local Facebook groups with special offers

• Partner with local daycares or gyms

• Offer "first load free" flyers to apartment buildings

• Set up Google My Business so locals find you in searches

• Run Facebook Ads targeting busy moms and working women within a 10-mile radius

• Set up a referral program: “Get $15 when your friend books”

📈 How to Scale It

• Hire a second driver/laundry team for nearby areas

• Launch a "Laundry Club" subscription model

• Offer B2B services to salons, gyms, spas, Airbnb hosts

• Create drop-off lockers at apartment complexes

• Add merch or upsells like laundry bags, detergent bundles, or stain kits

• Sell a Notion template for other people to start their own mobile laundry biz

Know someone who’d love to help busy moms?